Writing about micro-business data trends, social media metrics and data use in business decisions.
Interpreting data is not easy. Creating a good piece of data journalism or a good data-driven app is often more like an art than a science. Like photography, it involves selection, filtering, framing, composition and emphasis.

The Guardian newspaper in the UK cuts through the hype and talks about the limits of data. It’s a good reminder that data interpretation and awareness shouldn’t be left to a fancy-schmancy app alone - although the apps are usually pretty fun to play with. It takes work to interpret and understand data.